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ITOCHU—Remaining the World's No.1 Pulp Trader
Pursuing a Growth Strategy in the Forest Resources Area Centered on CENIBRA
In 1973, we established, in Brazil's Minas Gerais State, CENIBRA (Celulose Nipo-Brasileira S.A.) as a joint national project between Japan and Brazil. Today, CENIBRA is wholly owned by Japanese companies and organizations, which include Oji Paper Co., Ltd., JICA, ITOCHU, and 13 other major Japanese paper manufacturers.
CENIBRA owns 250,000 hectares of land, of which 130,000 hectares are planted with eucalyptus, and produces 1.2 million tons of pulp annually. CENIBRA only uses renewable forestry as a raw material for this pulp. As a result, it has acquired international certification from the FSC (Forest Stewardship Council), which only grants certification to manufacturers that focus efforts on benefiting local communities and protecting the natural environment. Based on extremely rapid virgin wood growth volumes and rigorous production rationalization, CENIBRA has world-leading cost control.
Through its investment and participation in CENIBRA, ITOCHU is involved in the entire value chain, from production through to sales. As the general agency for CENIBRA's products, we have capitalized on our logistic and financial functions and the world's strongest sales network to continue marketing that gives first priority to differentiating the CENIBRA brand and increasing the corporate value of CENIBRA.
ITOCHU will contribute to the further growth of CENIBRA and, in addition to pulp, create synergy benefits with other forest resource areas.