ITOCHU Corporation

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  5. Expanding from Apparel to the Entire Area of Lifestyle Categories, Utilizing Our Expertise in Brand Business: Le Pain Quotidien

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Expanding from Apparel to the Entire Area of Lifestyle Categories, Utilizing Our Expertise in Brand Business: Le Pain Quotidien

[Photo] First Le Pain Quotidien bakery-restaurant in Japan (Shiba Koen, Tokyo)

Following the introduction of DEAN & DELUCA, which we launched in 2003, in March 2010 we obtained an exclusive store license in Japan for Le Pain Quotidien, a premium bakery-restaurant, based in Belgium and expanding globally. In addition, we have also acquired exclusive import and sales rights and exclusive production and sales rights. Partnering with HOKKOKU Co., Ltd., we have launched this premium bakery-restaurant business. We opened the first Le Pain Quotidien restaurant in Japan in Tokyo Shiba Koen in January 2011. Moving forward we will steadily add new restaurants. Le Pain Quotidien’s history dates back to 1990 when founding chef Alain Coumont opened a simple, elegant organic bakery-restaurant in Brussels, Belgium. Today, Le Pain Quotidien boasts a global network of 152 restaurants in 21 countries. In the future, the Textile Company will continue to introduce highly individual, topical lifestyle brands to the market.

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Our Business

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  1. Home>
  2. Our Business>
  3. Textile Company >
  4. Projects>
  5. Expanding from Apparel to the Entire Area of Lifestyle Categories, Utilizing Our Expertise in Brand Business: Le Pain Quotidien