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News Releases 2007
The "OTOBOKI" series of audiobooks Launch of sales of “Introduction to Bookkeeping Grade Three” at iTunes® Store
October 10, 2007
On Wednesday, October 3rd, ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Mr. Eizo Kobayashi, President and Chief Executive Officer) launched sales of "Introduction to Bookkeeping Grade Three" in its "OTOBOKI"(*which means "sound bookkeeping" in Japanese) series of audiobooks at iTunes Store. The series were jointly developed with TOKYO LEGAL MIND K.K. (headquartered in Chiyoda-ku, Tokyo; Mr. Katsuo Sorimachi, President). "Introduction" sells for 900 yen, tax included.
A new way to learn bookkeeping with iPod®
TOKYO LEGAL MIND (LEC) is an institution for various qualifications and standardized exam preparation. In developing “OTOBOKI” it partnered with Mr. Masayuki Shibayama, who is a certified public accountant and licensed tax accountant as well as the author of a popular "workbook for qualification as a grade-three bookkeeper presenting questions in order of appearance in actual tests".
"OTOBOKI" constitutes an unprecedented approach to mastery of basic journalization in double-entry bookkeeping for learning at any place and time, merely by downloading the contents to an iPod, listening to them, and visualizing as instructed.
Whether they are still in or have long since graduated from school, it is hard for people to make time to study. The product is aimed at heightening the efficiency of learning among those hoping to acquire qualification within a short time, by enabling use as both a text and an item for review of instruction.
![[Photo]](img/news_071015-2.jpg)
Outline of the contents
Title |
"Introduction to Bookkeeping Grade Three" in the "OTOBOKI" series |
|---|---|
Date of marketing |
Wednesday, October 3rd, 2007 |
Sales store |
audiobook category, iTunes® Store *Plans for gradual availability on other sites as well |
Sales price |
900 yen (tax included) |
Time duration |
90 minutes |
Narrator |
Megumi Morita, a certified second-grade bookkeeper |
Description |
Listeners are asked to picture a five-story building in which each floor is divided into debtor room and creditor room, there are floors of assets, liabilities, capital, income, and costs and the movement among floors and rooms is the flow of money. While visualizing the flow of assets and liabilities within the "building" in this way, they memorize the 30 basic journalizations on the third-grade qualification exam. In other words, they learn journalizations by visualizing and imagining them. The product may be expected to yield synergistic benefits in use with lectures and reference books, and is recommended for all people studying for exams to pass third-grade bookkeeping qualification, those who have such qualification but have forgotten much of the material, and those who secretly want to go over the basics again. |
Audiobook market
Audiobooks are beginning to attract attention as a category of non-music audio digital contents in Japan. In the United States, the audiobook market has grown to the extent that it now comes to about 100 billion yen (according to estimates by the U.S. Audio Publishers Association/ non-digital contents included). In Japan, too, the spread of iPod and other digital audio players is being accompanied by a rise in the number of downloads for contents such as yoga voice instruction and language instruction. At present, the number of contents (including English ones) that can be downloaded from Japanese sites already tops 25,000.
- * "OTOBOKI" is a trademark jointly owned by ITOCHU Corporation and Tokyo Legal Mind.
- * "iTunes®" and "iPod®" are trademarks of Apple, Inc. registered in the United States of America and other countries.
