ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Keita Ishii, President & COO; hereinafter “ITOCHU”) announced today that it has launched Media HUB, an enterprise video distribution support service that utilizes the distribution infrastructure of SKY Perfect JSAT Corporation (headquartered in Minato-ku, Tokyo; Eiichi Yonekura, Representative Director & President; hereinafter "SKY Perfect JSAT").

The domestic market for the video content business has continued to expand recently and is expected to grow to 748.7 billion yen by 2027*. Demand for video distribution and content utilization is increasing more than ever, with demand for video utilization in every industry expanding, including for signage deployment at retail stores, online general meetings of shareholders, employee guides, and more, in addition to demand for existing broadcasters and video distributors.

SKY Perfect JSAT has provided broadcasting and distribution services to meet the greatly changing lifestyles and needs of customers in recent years, such as SKY PerfecTV!, a multi-channel pay-TV platform, and SPOOX, a paid video distribution service allowing users to view various content from a variety of styles, either through monthly unlimited subscriptions or individual purchases. It has also developed Media HUB, a one-stop service for support dealing with issues in video broadcasting, production, transmission, distribution, and site operations, utilizing the broadcasting and distribution facilities of the SKY PerfecTV! Tokyo Media Center (TMC) to operate broadcasting and distribution services and harnessing the knowledge it has accumulated through the broadcasting and distribution business. It responds to a variety of needs focusing on the broadcasting and distribution industries.

Harnessing its domestic and global networks, ITOCHU will begin offering SKY Perfect JSAT's Media HUB to businesses outside the broadcasting and distribution industries. Together with TMC's extensive distribution environment and facilities, ITOCHU will offer low-priced, one-stop support for all areas related to video distribution, including video distribution infrastructure, live video production and distribution, and the creation of a secure distribution environment. ITOCHU will also support the use of video distribution in various settings across a range of industries, such as simultaneous video screening in remote locations and the distribution of content through store signage.

ITOCHU is realizing a business transformation by shifting to a market-oriented perspective, which is a Basic Policy included its Medium-term Management Plan. Following a decrease in distribution costs and the popularization of video distribution services, opportunities to utilize video have increased not only for consumers but for companies, as well. Together with SKY Perfect JSAT, ITOCHU will utilize its domestic network focused on lifestyle consumption to respond to the various video distribution needs of companies.

Media solutions offered by SKY Perfect JSAT (skyperfectv.co.jp)

■ Outline of SKY Perfect JSAT Corporation