Initiatives at METSA FIBRE
|METSA FIBRE's Joutseno mill|
Amid rising global demand for paper, METSA FIBRE Oy, an ITOCHU affiliate and one of Finland’s largest producers of softwood pulp, is taking advantage of the country’s sustainable forestry resources to provide a stable supply of raw materials in a highly costcompetitive manner. In the 1970s, ITOCHU and METSA FIBRE began working together to import products to Japan. We entered a formal sales alliance in 2004 and currently market the company’s softwood pulp in the Asian market as an exclusive agent. As METSA FIBRE has decided to ramp up annual production by a substantial 800,000 tons, annual pulp production is expected to reach 3.1 million tons in 2018. This increase is slated to make METSA FIBRE the world’s leading producer of softwood pulp for paper. From an ESG perspective, METSA FIBRE generates electricity during the pulp production process, using some of the energy itself and providing the surplus to the surrounding community, which helps to reduce fossil fuel consumption in the area. By working with this excellent partner, ITOCHU believes it is both promoting the sustainable use of forestry resources and engaging in important measures to foster harmony with local communities.