Expanding sales channels
ITOCHU concludes a sponsorship agreement with the Edwin Group
ITOCHU has concluded a sponsorship agreement to acquire the Edwin Group (hereinafter “the Group”), Japan’s largest manufacturer and distributor of jeans, as a subsidiary.
The Group is well known for manufacturing and distributing its own EDWIN and SOMETHING labels, for which it enjoys strong nationwide recognition. It also holds licensing rights to the leading North American jeans brands Lee and Wrangler. The Group has established a strong position as the market leader by building a unique business model which integrates the entire process from planning and manufacturing to distribution, backed by advanced product development capabilities.
Through its long-term business relationships, ITOCHU has contributed to the Group’s development in various ways, leading up to this agreement. While respecting the Group’s traditions and distinctiveness, we will work to reinforce its mainstay jeans business, further strengthen relationships with existing customers, and cultivate new markets including overseas. As a result, we intend to enhance the Group’s corporate value and expand its business.