Macro Environmental PEST Analysis

The management environment surrounding ITOCHU is changing at a constantly accelerating pace. We are conducting PEST analysis to understand the inherent macro environmental risks and opportunities that we will face during the period of our new medium-term management plan, “Brand-new Deal 2020,” and are building a competitive edge by adapting to macro environmental changes.

Business development when factors that directly inhibit or raise the uncertainty of sustainable growth in the global economy are present.
Identify impact of maintaining comparatively high growth in the overall global economy due to synergy between expanding advanced economies and recovering emerging economies
Transmitting our “sampo yoshi” philosophy to future generations and reconstructing business while response to social issues with an awareness of ESG points of view remains indispensable
Creation and evolution in business by adopting new technologies as rapid technological innovations occur and values and living environments change

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