ITOCHU Group Corporate Mission Sampo-yoshi:
Past, Present, and Future
The spirit of Sampo-yoshi (good for the buyer, good for the seller, and good for society) has been passed down for generations at ITOCHU, and will carried on into the future. It is reaching an ever-broadening range of people today.
Sampo-yoshi reflects the spirit of our founder, Chubei Itoh I, and is increasingly recognized as a universal management concept that aligns with the principle of sustainably expanding corporate value while also addressing social issues, as per the United Nations Sustainable Development Goals.

Under the ITOCHU Group corporate mission, Sampo-yoshi, we seek not only to achieve profit but to respond to the trust and expectations placed on us by our investors, shareholders, business partners, employees, and a wide range of other stakeholders, thereby helping to address social issues.

The Sampo-yoshi Tradition and Its Origin
- ITOCHU founder Chubei Itoh’s words and the origins of Sampo-yoshi
- Making Sampo-yoshi our corporate mission

Sampo-yoshi Today and in the Future
- Sampo-yoshi as reflected in our business today
- Global interest in Sampo-yoshi:
Harvard Business School case study - Sampo-yoshi going forward