Guideline of Conduct
I am One with Infinite Missions
The ITOCHU Group declares “I am One with Infinite Missions” as our new Guideline of Conduct.
These are words that realize our thoughts behind “Sampo-yoshi” and provide direction for ITOCHU Group employees in performing ideal business operations.
Each individual employee should consider his or her business conduct on his or her own initiative in order to deliver “what is required to the right person and in the right manner” and thus we will be able to fulfil our individual capabilities, a strength of ITOCHU. “I am One with Infinite Missions” is the phrase that represents this aspect of ITOCHU.
“I am One with Infinite Missions” is precisely the business philosophy of our founder, Chubei Itoh I, and the path to the materialization of ITOCHU Mission “Sampo-yoshi” (“Good for the seller, Good for the buyer, and Good for society”). As one of the representative trading houses in Japan, we will remain grounded in our merchant spirit, and complete our infinite missions aim for better business operations that are good for the seller, good for the buyer, and good for society as well as for a better future.