ITOCHU Authorized as Platinum Kurumin Company

October 11, 2016

ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO; hereinafter “ITOCHU”) announced today that it was authorized as a Platinum Kurumin company by the Minister of Health, Labour and Welfare on September 30, 2016.

Kurumin is an authorization specified in the Act on Advancement of Measures to Support Raising Next-Generation Children. It is awarded to a company that has and develops an action plan to support employees’ childcare and satisfies certain standards. Platinum Kurumin is a new authorization system launched on April 1, 2015 aimed at recognizing the higher level of commitment of Kurumin-authorized companies and at promoting continuous efforts among these companies.

ITOCHU makes ongoing efforts to promote the improvement of the environment where all employees can focus on building their careers and achieve their best performance by establishing a system to increase the number of employees working actively while raising children at a standard higher than that required by the laws, running childcare facilities in workplaces, introducing morning-focused working system and promoting a campaign to encourage male employees to take childcare leave. ITOCHU was authorized as a Platinum Kurumin company in recognition of these efforts.

Moreover, ITOCHU was certified as an Eruboshi company by the Minister of Health, Labour and Welfare on June 29, 2016. Eruboshi company certification, a recognition system established in conjunction with the enforcement of the Act on Promotion of Women’s Participation and Advancement in the Workplace on April 1, 2016, is awarded to a company in recognition of its efforts to promote the active involvement of female employees.


As a measure for supporting the career development of female employees, ITOCHU is implementing a Gen Ko Tsu Reform (gen for genba, or “front line,” ko for kobetsu, or “individual,” and tsu for tsunagari, or “connection”). Under this reform, the company promotes individual support measures based on the life stages and careers of individual employees. At the same time, the company strives to create role models of women with successful careers and develop an environment that enables women to work with a sense of job satisfaction through training programs for nurturing career consciousness among young female career-track employees and forums for managers.


ITOCHU will continue to strengthen its endeavors to implement an environment that boosts the job satisfaction of all employees.

Platinum Kurumin mark

Platinum Kurumin mark

Eruboshi mark

Eruboshi mark