ITOCHU Begins Exchanging Eco Points for Environmentally Friendly Products Provided by the MOTTAINAI Campaign
July 1, 2009
As of July 1, 2009, ITOCHU Corporation started providing eco point exchange products in the form of environmentally-friendly products from the MOTTAINAI Campaign (a global environment campaign that ITOCHU plays a key role in promoting), as an exchange product provider in a program to encourage the use of environmentally friendly electrical appliances with eco points that is being run by the government.
An overview of the products provided by the MOTTAINAI Campaign that can be exchanged for eco points
|(1) Product items||Environmentally-friendly products such as MOTTAINAI portable chopsticks, eco bags, furoshiki cloth, umbrellas and tours|
|(2) Number of products swapped||201 (as of July 1, 2009)|
|(3) listing product information||Special MOTTAINAI × eco points website|
(URL: http://mottainai-3r.jp/eco/(Japanese only))
ITOCHU is also supporting customer participation in environmental activities by collaborating with Senshukai Co, Ltd., a business that provides products that can be exchanged for points. SENSYUKAI Co, Ltd. is based in Osaka, and its CEO is Yukimachi Yasuhiro. SENSYUKAI will donate 0.25% of the face value of the Belle Maison Gift Vouchers general product coupons that it provides as Eco point exchange products to Greenbelt Movement tree planting activities via the MOTTAINAI Campaign.
An overview of the program to encourage the use of environmentally friendly electrical appliances with eco points
The program to encourage the use of environmentally friendly electrical appliances with eco points is a program that aims to reduce CO2 emissions, stimulate the economy, and accelerate the shift to televisions that support terrestrial digital broadcasting. In this program, people who purchase electrical appliances with high energy-efficiency ratings (specifically, air conditioners, refrigerators and televisions (that support terrestrial digital broadcasts) with four or more stars in the integrated energy-efficiency labeling system) can earn “eco points”, Ewhich can be exchanged for various products.