ITOCHU Begins Exchanging Eco Points for Environmentally Friendly Products Provided by the MOTTAINAI Campaign

July 1, 2009

As of July 1, 2009, ITOCHU Corporation started providing eco point exchange products in the form of environmentally-friendly products from the MOTTAINAI Campaign (a global environment campaign that ITOCHU plays a key role in promoting), as an exchange product provider in a program to encourage the use of environmentally friendly electrical appliances with eco points that is being run by the government.

An overview of the products provided by the MOTTAINAI Campaign that can be exchanged for eco points

(1) Product itemsEnvironmentally-friendly products such as MOTTAINAI portable chopsticks, eco bags, furoshiki cloth, umbrellas and tours
(2) Number of products swapped201 (as of July 1, 2009)
(3) listing product informationSpecial MOTTAINAI × eco points website
(URL: http://mottainai-3r.jp/eco/[Open in a new window](Japanese only))

ITOCHU is also supporting customer participation in environmental activities by collaborating with Senshukai Co, Ltd., a business that provides products that can be exchanged for points. SENSYUKAI Co, Ltd. is based in Osaka, and its CEO is Yukimachi Yasuhiro. SENSYUKAI will donate 0.25% of the face value of the Belle Maison Gift Vouchers general product coupons that it provides as Eco point exchange products to Greenbelt Movement tree planting activities via the MOTTAINAI Campaign.

An overview of the program to encourage the use of environmentally friendly electrical appliances with eco points

The program to encourage the use of environmentally friendly electrical appliances with eco points is a program that aims to reduce CO2 emissions, stimulate the economy, and accelerate the shift to televisions that support terrestrial digital broadcasting. In this program, people who purchase electrical appliances with high energy-efficiency ratings (specifically, air conditioners, refrigerators and televisions (that support terrestrial digital broadcasts) with four or more stars in the integrated energy-efficiency labeling system) can earn “eco points”, Ewhich can be exchanged for various products.

Introducing some of the MOTTAINAI products that can be exchanged for eco points

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MOTTAINAI Thanks furoshiki
6,000 eco points
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MOTTAINAI Thanks bag
5,500 eco points
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MOTTAINAI umbrella
13,500 eco points
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MOTTAINAI tour program
(thinking about the global environment by meeting the animals at the Asahikawa Zoo)Day trip: 15,000 eco points
Two days and one night: 30,000 eco points
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MOTTAINAI portable chopstick set
2,000 eco points
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MOTTAINAI mini bamboo towel (set of three)
2,600 eco points