MOTTAINAI STATION & Shop will open on the first floor of Palaceside Building at Takebashi Tokyo, as an activity base for the MOTTAINAI Campaign, which ITOCHU has developed as a brand for a recycling-oriented society.

We are planning to hold events based on the theme of "Mottainai" at MOTTAINAI STATION, which include workshops for the public, such as lectures on FUROSHIKI and charity sales of company recovered goods, making use of the venue to advocate and practice the spirit of MOTTAINAI. In addition, sales of agricultural products will be made with the theme of local production for local consumption (agricultural produce from Fuji Kawaguchiko-machi, Yamanashi Prefecture will be sold at the grand opening) as well as the introduction of the Green Belt Movement promoted by Dr. Wangari Maathai and the progress report on the MOTTAINAI GREEN PROJECT^* conducted by the Green Belt Movement and sponsored by companies that support the MOTTAINAI Campaign.

MOTTAINAI Shop is the first permanent shop of MOTTAINAI licensed products, where the merchandise (approx. 150 items) that assist to form the MOTTAINAI lifestyle such as the eco-bag, My Hashi (chopsticks for personal use), lunchbox and Furoshiki. The products are planned and created based on the concept of MOTTAINAI, namely the 3Rs for environment: Reduce, Reuse and Recycle, plus another R for Respect.

ITOCHU is determined to continue developing activities to promote the spirit of MOTTAINAI through the MOTTAINAI STATION & Shop.

MOTTAINAI STATION & Shop

Merchandise offered at MOTTAINAI Shop (examples)

• MOTTAINAI GREEN PROJECT
  This is an afforestation project sponsored by companies that support the MOTTAINAI Campaign, planting 200,000 trees over 1,300 square kilometers in Kieni District in Central Kenya, where the hometown of Dr. Wangari Maathai is located, based on a three-year plan launched in the spring of 2009.