Consumer Attitude Survey and Analysis Services Added to Fami Port Coupon

-Business Alliance with Luke19 Operating “Sample Department Store” -

October 20, 2010

ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO; hereinafter “ITOCHU”) announced today that is has formed a business alliance with Co., Ltd. (headquartered in Toshima-ku, Tokyo; Yasuhiko Uramoto, President & CEO; hereinafter “”) and Luke19 Co., Ltd. (headquartered in Shinjuku-ku, Tokyo; Asuka Watanabe, President & CEO; hereinafter “Luke19”) in the “Fami Port Coupon” service for sales cooperation and in consumer attitude surveys and analyses.

ITOCHU and are jointly providing the Fami Port Coupon service, an exchange and discount coupon issuing services for products sold in the stores, using Fami Port, a multimedia terminal installed at 8,000 FamilyMart stores nationwide. Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members. Luke19 has business ties with more than 950 companies, providing reliable consumer attitude surveys and analyses.

With the business alliance ITOCHU and will provide preliminary surveys and analyses of consumer attitudes, which the corporate users of the Fami Port Coupon will be able to use for product development and advertising planning, in association with the issuing of coupons. Meanwhile, Luke19 is aiming to improve convenience and cut costs in the delivery of sample products by encouraging corporate customers of the sample department store to use the Fami Port Coupon.

ITOCHU,, and Luke19 will enhance campaigns using the Fami Port Coupon and improve the convenience of the coupon service, thereby supporting the marketing activities of companies using the service.

About Co., Ltd.

Corporate Name Co., Ltd.
Representative Yasuhiko Uramoto, President & CEO
Head Office 3-1-1 Higashiikebukuro, Toshima-ku, Tokyo
Established May 19, 2000
Capital 4 million yen
Number of Employees 68

Planning and operation of MMK (multi media kiosk) and Fami Port terminals at FamilyMart stores, operation of e-commerce websites, and advertising agency business at FamilyMart stores

URL[Open in a new window]

About Luke19 Co., Ltd.

Corporate Name Luke19 (nineteen) Co., Ltd.
Representative Asuka Watanabe, President & CEO
Head Office ShinjukuKasen Bldg. F4, 3-1-5 Nishishinjuku, Shinjuku-ku, Tokyo
Established November 19, 2004
Capital 118 million yen
Number of Employees 40
Businesses Media business (running a portal site), promotion business, and marketing business
URL[Open in a new window] (sample department store),[Open in a new window] (Luke19)