Consumer Attitude Survey and Analysis Services Added to Fami Port Coupon
－Business Alliance with Luke19 Operating “Sample Department Store” －
October 20, 2010
ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO; hereinafter “ITOCHU”) announced today that is has formed a business alliance with Famima.com Co., Ltd. (headquartered in Toshima-ku, Tokyo; Yasuhiko Uramoto, President & CEO; hereinafter “Famima.com”) and Luke19 Co., Ltd. (headquartered in Shinjuku-ku, Tokyo; Asuka Watanabe, President & CEO; hereinafter “Luke19”) in the “Fami Port Coupon” service for sales cooperation and in consumer attitude surveys and analyses.
ITOCHU and Famima.com are jointly providing the Fami Port Coupon service, an exchange and discount coupon issuing services for products sold in the stores, using Fami Port, a multimedia terminal installed at 8,000 FamilyMart stores nationwide. Luke19 operates one of Japan’s largest sample malls, called “sample department stores,” and has 0.5 million members. Luke19 has business ties with more than 950 companies, providing reliable consumer attitude surveys and analyses.
With the business alliance ITOCHU and Famima.com will provide preliminary surveys and analyses of consumer attitudes, which the corporate users of the Fami Port Coupon will be able to use for product development and advertising planning, in association with the issuing of coupons. Meanwhile, Luke19 is aiming to improve convenience and cut costs in the delivery of sample products by encouraging corporate customers of the sample department store to use the Fami Port Coupon.
ITOCHU, Famima.com, and Luke19 will enhance campaigns using the Fami Port Coupon and improve the convenience of the coupon service, thereby supporting the marketing activities of companies using the service.
About famima.com Co., Ltd.
|Corporate Name||Famima.com Co., Ltd.|
|Representative||Yasuhiko Uramoto, President & CEO|
|Head Office||3-1-1 Higashiikebukuro, Toshima-ku, Tokyo|
|Established||May 19, 2000|
|Capital||4 million yen|
|Number of Employees||68|
Planning and operation of MMK (multi media kiosk) and Fami Port terminals at FamilyMart stores, operation of e-commerce websites, and advertising agency business at FamilyMart stores
About Luke19 Co., Ltd.
|Corporate Name||Luke19 (nineteen) Co., Ltd.|
|Representative||Asuka Watanabe, President & CEO|
|Head Office||ShinjukuKasen Bldg. F4, 3-1-5 Nishishinjuku, Shinjuku-ku, Tokyo|
|Established||November 19, 2004|
|Capital||118 million yen|
|Number of Employees||40|
|Businesses||Media business (running a portal site), promotion business, and marketing business|
|URL||http://www.3ple.jp/ (sample department store), http://www.luke19.jp/ (Luke19)|