ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO; hereinafter “ITOCHU”) announced today that Omron Colin Co., Ltd. (headquartered in Bunkyo-ku, Tokyo; Yutaka Kobayashi, President & CEO; hereinafter “Omron Colin”), a medical equipment sales arm of Omron Healthcare Co., Ltd. (headquartered in Ukyo-ku, Kyoto; Kiichiro Miyata, President & CEO; hereinafter “Omron Healthcare”), and ITOCHU have concluded a sales cooperation contract for medical equipment for use at health screening establishments and agreed to jointly promote provision of medical equipment and services in the field of preventive medicine.
As the first step, ITOCHU will commence sales cooperation for HDS-2000 DUALSCAN, a medical-usage visceral fat measurement device that is the world’s first to use the impedance method. It will be launched by Omron Colin on August 29, 2011.

With this arrangement, Omron Colin and ITOCHU plan to strengthen the sales promotion of medical equipment for the fields of preventive medicine and health screening, utilizing both Omron Colin’s sales channels mainly consisting of hospitals and clinics and ITOCHU’s sales channels for operators of health screening and comprehensive medical checkups.

Forming partnerships with health screening establishments nationwide, ITOCHU provides services related to the field of preventive medicine through the Wellness Communications Corporation (headquartered in Koto-ku, Tokyo; Hayami Shimizu, President & CEO; hereinafter “Wellness Communications”), ITOCHU’s wholly owned operating company. These include proxy performing of advanced booking of health screenings and complete medical checkups on behalf of companies and health insurance organizations, information processing and payments as well as computer-based management of information from results of health screenings and complete medical checkups. With this mutually beneficial cooperation, Omron Colin and ITOCHU aim at achieving further business expansion in the field of preventive medicine by providing medical equipment also for the field of preventive medicine.

In addition to the new device for measuring the content of visceral fat to be launched on August 29, Omron Colin sells equipment for preventive medicine such as medical equipment that enables measurement of arteriosclerosis progression. However, since the company’s major sales channels are hospitals and clinics, it was confronted with the challenge of strengthening its ability to distribute preventive medical equipment to health screening establishments and complete medical checkup facilities, where the need for such equipment is high.
Under such circumstances, Omron Colin decided to stride ahead to further strengthen its efforts to expand sales channels through the sales corporation arrangement with ITOCHU, which has been developing business in the field of preventive medicine, mainly in service provision. The two companies will work together in conducting sales promotion, such as joint campaigns.

The companies will commit resources to providing products, services and systems that are useful for early disease detention, not to mention the expansion of existing products that they handle.

HDS-2000 visceral fat measurement device

The HDS-2000 DUALSCAN visceral fat measurement device is for medical institution use. It is the world’s first such device to use the impedance method to enable safe and easy measurement of visceral fat content.
Key features
■ The proprietary impedance method enables safe and easy measurement of visceral fat content in a manner highly correlated with X-ray and CT diagnosis, with no risk of radiation exposure.
■ Examination results are output in a user-friendly report form, enabling explanation of the status of the visceral fat content to the examinee in clearly understandable terms.
■ Measurement can be made in a short time period of less than five minutes.

Manufacturer’s recommended price: 3,500,000 yen (excluding tax)
 Price for the standard configuration consisting of a complete set of machine body, dedicated rack and printer
 DUALSCAN

Information about Omron Colin Co., Ltd.

Omron Colin was established in July 2006 as a member of the Omron Healthcare Group with the aims of reducing clinical accidents to one hundredth and reducing the numbers of bedridden elderly by one half.
Since its foundation, the company　has continued to grow by contributing to secure and safe medical procedures through provision of technology and services relating to patient monitors for use in operating rooms and general hospital wards.
Omron Colin will continue to create products and services that achieve security, safety and comfort on the medical front by capitalizing on the technical capabilities of the Omron Healthcare Group. Against the backdrop of medical practice expanding into the field of disease prevention in the future, the company will also contribute to prevention and improvement of lifestyle diseases by combining results, at medical practice, of early diagnosis of arteriosclerosis and visceral fat measurement with results of biological information measured in households.

Corporate name	Omron Colin Co., Ltd.
Representative	Yutaka Kobayashi (President & CEO)
Head office	Nihon Seimei Koishikawa Building, 12-14 Koishikawa 1-chome, Bunkyo-ku, Tokyo
Established	July 1, 2006
Capital	300 million yen (99% held by Omron Healthcare Co., Ltd.)
Number of employees	222 (as of March 21, 2011)
Net sales	8.7 billion yen (account settlement as of the end of March 2011)
URL	http://www.colin.omron.co.jp/index.html

Information about Wellness Communications Corporation

The Wellness Communications Corporation was established in July 2006 with two core businesses of “network health screening” for provision of services in proxy performing of arrangements and payments for health screenings at health screening establishments and medical institutions nationwide on behalf of companies and health insurance societies and the “health support system” ASP Service for management and viewing of health screening results using the Internet.
In the future, the company will improve and expand its services, utilizing the existing medical institution networks.

Corporate name	Wellness Communications Corporation
Representative	Hayami Shimizu (President & CEO)
Head office	Emachu Kinshicho Bldg., 1-19-10 Mori, Koto-ku, Tokyo
Established	July 3, 2006
Capital	400 million yen (wholly owned by ITOCHU Corporation)
Number of employees	50 (as of the end of March 2011)
Net sales	2.37 billion yen (as of the end of March 2011)
URL	http://wellcoms.jp/