ITOCHU Announces Entry into Snack Industry in China
- Establishing Joint Venture with CALBEE and Ting Hsin Group -
April 9, 2012
ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO; hereinafter “ITOCHU”) announced today that it has reached an agreement with CALBEE, Inc. (headquartered in Chiyoda-ku, Tokyo; Shuji Ito, President & COO; hereinafter “CALBEE”) and Master Kong Instant Foods Investment (China) Co., Ltd (headquartered in Tianjin, China; Pai-king Chang, Representative; hereinafter “Tingyi Investment”) to establish a snack manufacturing company in China by July 2012. We expect to commence the operation of the factory and product sales by the end of fiscal year 2012.
The snack market in China is said to be worth approximately 150 billion yen, and continues to achieve an average annual growth rate of over 10%. Although per capita consumption is still less than one hundredth of one in advanced countries, the Chinese snack market is projected to continue to post double-digit growth rates in the long term, reflecting lifestyle changes due to economic growth in China.
The joint venture aims to introduce and establish the brand as soon as possible in China through the technology and know-how offered by CALBEE, the frontrunner in the Japanese snack market, for the promotion of product development in a joint effort with Tingyi Investment, and through the use of the distribution network and sales strengths of the Tingyi Group, the largest player in the instant noodle and beverage industries in China. Specifically, the desired target for the joint venture is to capture a share of 10% in the Chinese snack market within five years from the launch of the business.
Tingyi Investment is an affiliate of the Ting Hsin International Group (China headquarters located in Tianjin, China; Ing-Chou Wei, Director-General), in which ITOCHU holds an equity stake. The entry into the snack industry forms part of ITOCHU’s commitment to the food and retail market in China, where ITOCHU and the Ting Hsin International Group have been jointly accelerating development. Moreover, ITOCHU has been seeking to construct a system that enables the reliable supply of safe, secure foods in major centers for the supply of agricultural products in China, as part of its efforts to establish food resources supply systems in the upstream. ITOCHU will promote its global SIS(*) strategy in China by establishing a system for supplying raw ingredients such as potatoes to the joint venture.
- Abbreviation of the term “Strategic Integrated System.” The SIS strategy seeks efficiency in production, distribution and sales by vertically integrating the upstream (food resources development, manufacture and processing), midstream (intermediate distribution) and downstream (retail marketing), and by placing consumer needs at the starting point.
New Company Profile (expected)
|Company name||Calbee (TianJin) Foods Co., Ltd.|
|Main business description||Manufacture and sale of snacks|
|Location of headquarters||Tianjin, China|
|Representative||Akira Matsumoto, Chairman|
|Established||July 2012 (expected)|
CALBEE, Inc. 51%
Master Kong Instant Foods Investment (China) Co., Ltd 45%ITOCHU Corporation 4%
Investing Company Profiles
|Company name||CALBEE, Inc.|
|Main business description||Production and sale of snacks and other foods|
|Established||April 30, 1949|
|Location of headquarters||
Marunouchi Trust Tower Main, 22nd Floor1-8-3 Marunouchi, Chiyoda-ku, Tokyo
|Representative||Shuji Ito, President & COO|
|Capital||10,744 million yen|
General Incorporated Association Miki-no-Kai 21.83%FRITO-LAY GLOBAL INVESTMENTS B.V. 20.78%
|Company name||Master Kong Instant Foods Investment (China) Co., Ltd|
|Main business description||Investments and business infrastructure activities in the areas in which the Chinese government permits foreign capital investment|
|Established||July 28, 2011|
|Location of headquarters||Tianjin, China 3F, Second Administrative Building, No. 15 Third District, Tianjin Economic and Technological Development Zone|
|Representative||Pai-king Chang, Chairman|
|Shareholders||Master Kong Bakery (BVI) Co., Ltd. 100%|