ITOCHU Announces the Establishment of TRIWORKS Co.,Ltd.

July 7, 2016

ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO; hereinafter “ITOCHU”) announced today that BAYCREW’S Co., Ltd. (headquartered in Shibuya-ku, Tokyo; Shigeru Sugimura, CEO & Director; hereinafter “BAYCREW’S”) and ITOCHU established a joint venture TRIWORKS Co.,Ltd. for the purpose of collaboratively expanding lifestyle-related businesses.

BAYCREW’S aims to branch out from apparel into a range of lifestyle businesses such as the food, interior and fitness businesses, in a bid to add fun, enjoyment, surprise and emotion to various life situations. Meanwhile, ITOCHU sees all lifestyle businesses as its business domain and is promoting a forward integration business strategy with enhanced customer focus. BAYCREW’S and ITOCHU have built a strong partnership centered on apparel OEM production transactions for more than 25 years and, prior to establishment of the joint venture, when BAYCREW’S opened its first CITYSHOP store in Minami Aoyama in December 2015, ITOCHU acted as BAYCREW’s agent, negotiating the contract, developing and producing original merchandise, and importing foreign merchandise. With Yuichi Yoshii as Creative Director, CITISHOP proposes new standards in fashion, food and culture, housing a new style of delicatessen and offering a selection of fashion from the CITYSHOP brand and other domestic brands, vintage clothing, art and household goods. BAYCREW’s also has an e-commerce presence, selling goods through the BAYCREW’S GROUP official website Style Cruise in Japan and the website Farfetch overseas.

In the Japanese market, growth of inbound demand driven by Asia is expected in the run-up to the 2020 Tokyo Olympics. Under such conditions, ITOCHU and BAYCREW’S decided to establish the joint venture, believing there to be an urgent need to strengthen Japan’s ability to disseminate and propose new content originating in Tokyo, the epicenter of Asian fashion. Moving forward, BAYCREW’S and ITOCHU aim to expand the CITYSHOP business through TRIWORKS and create new business by introducing quality brands and content from Japan and overseas. The two companies are also examining utilizing ITOCHU’s overseas network and BAYCREW’S retail expertise to expand the business overseas and aim to achieve sales of 3 billion yen five years from now.

Outline of New Company

Company Name TRIWORKS Co.,Ltd.
Representative Shigeru Sugimura
Headquarters Jinnan, Shibuya-ku, Tokyo
Founded June, 2016
Paid In Capital 20 million yen
Ownership BAYCREW’S 81%, ITOCHU 19%
Handled Brands CITYSHOP, etc.

Outline of CITYSHOP

Address 5-4-41, Minami Aoyama, Minato-ku, Tokyo


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    • Career history of Yuichi Yoshii, Creative Director of CITYSHOP
      In addition to running the PARIYA delicatessen since 1998, Mr. Yoshii was also the buyer for the members-only select-shop CELUX (located within the Louis Vuitton Omotesando branch). He later served as creative director at the select-shop LOVELESS run by Sanyo Shokai, and as Japan Branding Director of GOYARD. In 2008, he opened the select-shop THE CONTEMPORARY FIX in Aoyama which he personally manages. He also designs the men’s brand MR. GENTLEMAN together with Takeshi Osumi.