ITOCHU Announces Tailored Suit Business with Belgian Brand Scabal
Utilizing Tailors and E-commerce Site
December 18, 2017
ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO; hereinafter “ITOCHU”) announced today that has created an e-commerce site, Scabal Made to Measure, with its subsidiary Scabal Japan Co., Ltd. (headquartered in Chuo-ku, Osaka-shi; Toshifumi Tanaka, President; hereinafter “Scabal Japan”) to launch a tailored suit business in partnership with tailors.
The Scabal brand was founded in Brussels, Belgium, by Scabal SA, a company established in 1938.
Today, Scabal is synonymous as a global brand of upmarket men’s suiting and has secured a firm position in the industry.
Scabal Japan is the general seller of the Scabal brand in the Japanese market and mainly sells materials for men’s suiting.
In recent years, the company has also focused on made-to-measure clothing.
The quality of tailored suits is said to depend on three factors, namely measurement, fabric and sewing.
In particular, the finish of suits depends significantly on who performs the measurements.
The tailored suit business via the new e-commerce site, Scabal made to measure, offers high-quality measurements unique to Scabal Japan.
This will be made possible by a partnership with top tailors that have had a long business relationship with the company.
Concerning fabric, more than 500 types of upmarket suiting from the Scabal brand will be made available.
Users will be able to choose from different suit designs online, and to view an image of the final product by selecting a specific sample of fabric.
This is intended to solve the conventional problem with tailored suits: It is difficult to imagine how a product might look simply by seeing a sample of fabric.
These features also aim at enhancing the UX (user experience) on the e-commerce site.
The e-commerce site, Scabal Made to Measure, opens today, December 18.
First, it will be run by five tailors in the country.
In the days ahead, Scabal Japan’s network with top Japanese tailors and ITOCHU’s abundant experience and know-how in brand businesses and in the operation of brand e-commerce sites will be utilized to enhance the value of the Scabal brand and increase the visibility of the business, with an aim to achieve sales of nearly 1.5 billion yen over three years based on suggested retail prices.
E-commerce site, Scabal Made to Measure (Image)
Material for Scabal’s upmarket men’s suiting (Image)