ITOCHU Announces Launch of New Products from Belgian Brand Lotus

September 4, 2018

ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Yoshihisa Suzuki, President & COO; hereinafter “ITOCHU”) and NIS Foods Service Corporation (headquartered in Shinagawa-ku, Tokyo; President: Shinichiro Akai; hereinafter “NIS Foods Service”) announce the launch of Lotus Biscoff Spread on Monday, September 10, 2018. The new products can enjoy the taste of Lotus Biscoff Original Caramelised Biscuits, a popular item in Europe and now getting worldwide.

About Lotus Biscoff Spread

The novel spread retains the flavor of Lotus Biscoff, renowned as the biscuit that goes perfectly match with coffee. This product can be enjoyed in many different ways such as with breads, pancakes or waffles, and perhaps by your home baking opportunities.
Two items; Smooth 200 g and Crunchy 190 g are launched at the same time. The former has a smooth texture which is easy to spread while the latter has a crunchy texture typical of biscuits.

Product information

Name Lotus Biscoff Spread Smooth
Price Open reference price of 500 yen (not including tax)
Content 200 g
Description This novel biscuit spread retains the caramel flavor and faint smell of cinnamon that are the unique characteristics of Lotus Biscoff. Smooth type is easy to spread onto bread and also in sweets making scene.

Product name Lotus Biscoff Spread Crunchy
Price Open reference price of 500 yen (not including tax)
Content 190 g
Description This novel biscoff spread retains the caramel flavor and faint smell of cinnamon that are the unique characteristics of Lotus Biscoff. The spread allows you to enjoy the crunchy texture typical of biscuits.

Date of launch Monday, September 10, 2018
Available in Nationwide
Target All coffee lovers and people who seek new items for use in their breakfast

Cooking example

Carrot cupcake with Lotus Biscoff Spread

Biscoff BallBrownie with Lotus Biscoff Spread

Pancake with Lotus Biscoff Spread Sauce

About Lotus and Lotus Biscoff

Lotus Biscoff is the representative biscuit of Lotus, a company headquartered in Belgium, a country renowned for its confectionaries. Biscoff is characterized by the moderate sweetness of caramel and a unique flavor with the faint smell of cinnamon. Known for its excellent chemistry with coffee, the biscuit became a familiar item with the name Biscoff(R), which stands for biscuits for coffee. Biscoff is enjoyed in many places where coffee is served, such as at homes, offices, cafes, hotels, restaurants and aircraft cabins. This is one of the top-selling import biscuit items*.

  • *Source: SRI survey conducted by Intage from April 2016 to March 2017 (national SM, CVS and DRUG total)

Lotus Biscoff Brand site

NIS Foods Service Corporation

Corporate name NIS Foods Service Corporation
Location Sumitomo Fudosan Osaki Garden Tower, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo 141-8582
Established February 27, 1998
Capital 10 million yen
Representative Shinichiro Akai
Business line Distribution of imported processed food and imported confectionery; distribution of food of Japanese brands; consulting and third-party marketing on food; and assigned OEM of different food items
Corporate website

Under the umbrellas of the ITOCHU Corporation Group and the Nippon Access Group, NIS Foods Service leverages its strength in the global procurement of products and its nationwide sales network. The company has a mission of delivering food products with internationally recognized flavors to consumers around Japan. In cooperation with ITOCHU, NIS Foods Service acts as the distributor of the Lotus brand in Japan.