ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Keita Ishii, President & COO; hereinafter “ITOCHU”) announced today that it has launched its support for the domestic and international roll-out of the LUMIERA protective film for next-generation smartphones planned and developed by CONEXIO Corporation (headquartered in Minato-ku, Tokyo; Representative Director and President: Hiroshi Suguta, hereinafter “CONEXIO”), a ITOCHU Group company that operates certified mobile career shops nationwide. LUMIERA provides a clear screen view.

In association with the recent surge in mobile phone prices and the increase in first-time users of smartphone due to the termination of 3G services, there has been growing demand for the more comfortable and careful use of smartphones and users tend to wait longer to replace their smartphones. Against this backdrop, there have been changes in the demand for protective films for smartphones, and now users look for more durable and comfortable-to-use products.

Leveraging the feedback from the customers aggregated through the operation of the certified mobile career shops and the expertise acquired through the OEM of smartphone peripheral accessories and the development and sale of private brand products, CONEXIO has recently planned and developed LUMIERA, a protective film brand for next-generation smartphones, under the new concept of a more visible and clearer view of the smartphone screen, and it has begun sales.

LUMIERA features a double-layer structure consisting of a strengthened glass film and a special antireflection film, which was developed by applying Japanese advanced film processing technology used in high-end PCs, displays and automobile display panels to smartphones. It provides impact resistance approximately three times stronger* than a single layer of glass film, and enhances visibility and the clarity of the screen view. In addition to over-the-counter sales in approximately 240 certified mobile career shops (Docomo shops) directly operated by CONEXIO, sales will begin on the LUMIERA Online Shop, a newly opened D2C website. The domestic sales channels will be expanded to electronics retail stores in the future.

Working in coordination with CONEXIO, ITOCHU will support the expansion of the sales channels overseas as well as in Japan targeting companies that are in strong need of LUMIERA, such as construction companies that have more employees working outdoors where screen glare is more common, by leveraging its mobile terminal distribution network in Japan and abroad.
One of the basic policies of ITOCHU’s medium-term management plan is realizing business transformation by shifting to a market-oriented perspective, and this effort is in line with this policy. Moving forward, ITOCHU will work to develop products and services from the customer’s perspective so that they can use smartphones more comfortably and carefully and for a longer period of time.

LUMIERA online shop
https://lumiera.jp/ (Japanese)

Promotional video introducing LUMIERA and product images

Comparing the screen visibility outdoors by applying the special antireflection film used in LUMIERA onto the upper half of the screen (the lower half does not have the film applied)

- LUMIERA is a registered trademark of CONEXIO Corporation.
- iPhone is a registered trademark of Apple Inc.
- The iPhone trademark is used in accordance with Aiphone Co., Ltd. licensing.