ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Keita Ishii, President & COO; hereinafter “ITOCHU”) announced today that it has signed a license agreement for FRUIT OF THE LOOM^®, for which ITOCHU owns the master license rights, with PT Brightspot Indonesia (headquartered in Jakarta, Indonesia; Anton Susetyo Adi Wirjono, CEO; hereinafter “Brightspot”) in Indonesia.

FRUIT OF THE LOOM^® is a brand of apparel products and underwear that belongs to Fruit of the Loom, Inc., which is one of the biggest underwear makers in the USA with business in 20 countries worldwide and 20,000 employees. They have consistently provided basic clothing indispensable for daily living for more than 170 years, becoming such an integral of everyday life that it's said every American knows the fruit logo that is iconic for their brand. The concept of their products is “comfortable lifestyle goods for everyone.” They are beloved by people in more than 60 countries worldwide, transcending genre, age, and sex.

ITOCHU acquired the master license rights for FRUIT OF THE LOOM^® in the Asian markets in May 2024.^*1 In January 2025, ITOCHU signed license agreements with its partners in South Korea and China, strategically expanding the brand's presence in the Asian market.^*2 The brand's visibility in the Japanese market is successfully increasing in the apparel area. ITOCHU is focusing on enhancing brand recognition in South Korea and China by expanding its sales channels and actively collaborating with partners in different industries, including a café chain and an airline.

Brightspot, which ITOCHU has signed an agreement with, is one of Indonesia's leading companies, handling a wide range of products including apparel products and lifestyle items.
Through its own select shops and the online platform "THE GOODS DEPT・", Brightspot introduces prominent international brands to the Indonesian market. The company also regularly organizes "brightspotMRKT," a large-scale fashion event that attracts up to 200,000 visitors in a single edition. Thanks to these initiatives, Brightspot enjoys overwhelming support from Indonesia’s younger generation and trend-conscious consumers, and has established a strong and influential presence in the market.

ITOCHU has put forth the management policy “The Brand-new Deal – Profit opportunities are shifting downstream –” and is developing our business areas by tracking needs as they diversify with social changes and by pioneering and evolving downstream businesses that are closer to the consumers. Going forward, ITOCHU will directly manage shops in department stores and shopping malls as well as online, utilizing Brightspot's network. ITOCHU is committed to enhancing the branding of FRUIT OF THE LOOM^® in the retail sector by collaborating with a leading local partner in Indonesia's apparel market, which is expanding due to rapid population growth. ITOCHU aims to increase the value of the brand across the entire Asian market, including Japan, with a goal of achieving 20 billion yen in net sales on a retail price basis in three years.