A place where children can discover their own ways to become involved in the SDGs through play ITOCHU Announces the Opening of ITOCHU SDGs STUDIO KIDS PARK

July 8, 2022

ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Keita Ishii, President & COO; hereinafter “ITOCHU”) announced today that ITOCHU SDGs STUDIO (Itochu Garden, 2-3-1 Kita-Aoyama, Minato-ku, Tokyo) will open ITOCHU SDGs STUDIO KIDS PARK (Collaborators: BørneLund Corporation), a center to enable the next generation of children to experience the concepts of the SDGs through play on July 22.

ITOCHU SDGs STUDIO opened in April 2021 in the belief that providing opportunities to increase public support for the SDGs might contribute to a more sustainable society. Highlighting not only the initiatives of ITOCHU, but also a wide range of initiatives undertaken by external organizations and individuals, this studio has provided opportunities to meet SDGs fit with you in various formats, including temporary exhibitions and radio programs. The temporary exhibitions have attracted visitors of all ages and have been visited by more than 20,000 people to date. The studio has shared information about more than 40 SDG-related initiatives.

On the first anniversary of the studio, the new ITOCHU SDGs STUDIO KIDS PARK opened with the hope of providing the children who will forge the future with opportunities to encounter and learn about the SDGs.


Name ITOCHU SDGs STUDIO KIDS PARK (Collaborators: BørneLund Corporation)
Date of opening Friday, July 22
Hours of operation 09:30-17:30 (Last admission: 17:00)
Days the center is closed Every Monday (If a public holiday falls on a Monday, the center is closed the following day)
Venue Itochu Garden 2F, 3-1, Kita-aoyama 2-chome, Minato-ku, Tokyo
Admission Free (Reservations required)
Recommended ages Preschoolers and younger elementary school students (older elementary school students are also admitted)
Official URL https://www.itochu.co.jp/ja/kidspark/

Enabling learning and providing experiences regarding the SDGs through play from the children's perspective

ITOCHU SDGs STUDIO KIDS PARK. This is a place where the children who will be the future can discover their own ways to become involved in the SDGs. The center was planned and designed from the perspective of the children, keeping in mind that play naturally encourage children to participate. They will learn about and experience the SDGs through these play activities. The center consists of four original areas featuring different SDG themes and filled with SDG-themed toys and picture books. Additionally, the center will host SDG-themed workshops to enable children to connect with and participate in the co-creation of society.
The free and innovative ideas they come up with through these experiences may lead to SDG actions that they can take in their everyday lives. Guided by this belief, better opportunities will be provided to children.

BørneLund participates as a partner in this collaboration

BørneLund Corporation collaborates in this project as a partner providing children with a safe and secure center and high-quality play and leaning opportunities. Based on the concept, "playing is living," the company has produced many play areas and sellsa wide range of educational toys. The company supported the planning and design of the operations of the center leveraging the expertise that the company has accumulated.

◆Cultural platform which provides opportunities to communicate information about and experience the SDGs from various perspectives and connects people, business and the planet
◆Free provision of exhibition space and filming and photo shoot space for social media etc. to organizations involved in activities related to the SDGs (Around 6 exhibitions a year)
◆Establishment of radio booth to raise public awareness about SDGs in radio program named after ITOCHU "J-WAVE SELECTION ITOCHU DEAR LIFE, DEAR FUTURE" (Program presenter: SHELLY)

Location: Itochu Garden at ITOCHU Tokyo Head Office
Official website URL: https://www.itochu.co.jp/ja/corporatebranding/#SDGsstudioArea