ITOCHU Announces The Bicycle Expo IN AOYAMA as New Event at ITOCHU AOYAMA ART SQUARE
April 11, 2013
ITOCHU announced today it will hold “The Bicycle Expo IN AOYAMA” starting Friday, April 26, 2013 as a new event at ITOCHU AOYAMA ART SQUARE. Bicycles are said to originate from a two-wheeled vehicle Baron Karl Drais created in Germany in the 1810s. Riders kicked the ground to propel themselves on what was called the Draisine. Bicycles have evolved in diverse ways through their practical, racing and recreational use since then, during which time technological innovations, such as what transpired in the Industrial Revolution, took place. Bicycles have reclaimed the spotlight in recent years as a healthy and eco-friendly means of getting around. They continue to evolve today.
Many rare models that blazed trails in the history of bicycles will be on display at the upcoming event, which will also feature models that have never been exhibited in Japan and others that convey a sense of adventure or fantasy. This event will be a valuable opportunity to learn the history and origin of bicycles, and at the same time appreciate their diverse design characteristics from an art perspective in Aoyama, a town the Federation of Aoyama Shopping Malls declared a “bike-rider-friendly district” in 2009 and which is dotted with more than 20 stores selling bicycles and related goods.
The Bicycle Expo IN AOYAMA
|Supporters||Japan Cycling Association, Bicycling Popularization Association of Japan, Bicycle Usage Promotion Study Group|
Friday, April 26 to Sunday, May 26, 2013
(*There will be a talk show by Satoshi Hikita, a well-known bicycle enthusiast and bike commuter, on Friday, May 10, 6-7 p.m.)
|Hours||11 a.m. to 7 p.m.|