ITOCHU Announces Permanent Exhibition at ITOCHU AOYAMA ART SQUARE “Sugoroku Journey - The Road of Chubei Itoh and Sampo Yoshi”

July 23, 2019

ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Yoshihisa Suzuki, President & COO; hereinafter “ITOCHU”) will open a permanent exhibition that introduces sampo yoshi, which is known as the view of business of Chubei Itoh I, our founder and a representative of the Ohmi Merchants, as well as ITOCHU 160-years history by displaying sugoroku on a smartphone at ITOCHU AOYAMA ART SQUARE, the local hub of community contribution, on August 20, 2019.
The spirit of sampo yoshi (being good for the seller, the buyer and society) continues to live deeply without decay in today's our global business as our management philosophy. Through sampo yoshi, which has been living as our philosophy since the foundation to today, the exhibition will convey Japan and the heart of Japanese to many tourists from overseas who visit Japan during Tokyo Olympics and Paralympics. Please check details below.

ITOCHU will hold an opening ceremony. Details are as follows.

Overviews of the Opening Ceremony

Date Tuesday, August 20, 2019 at 11:45 a.m. (* The exhibition will open after the ceremony.)
Itochu Garden B1F, 3-1, Kita-aoyama 2-chome, Minato-ku, Tokyo 107-0061
Agenda Greetings by the organizer and guests, followed by a sugoroku demonstration
Admission Free


ITOCHU AOYAMA ART SQUARE opened in Itochu Garden, a commercial facility adjacent to the ITOCHU Tokyo head office, in October 2012, aspiring to encourage future generations through art, community contribution and to promote art and culture both domestically and internationally as a part of its social contribution activities. It has since held a number of exhibitions.