The 8th Division Company is a leading player in the domestic retail media field, engaged in advertising and media businesses, together with FamilyMart Co., Ltd. (FamilyMart), Data One Corp. (Data One)*1, and Gate One Corp. (Gate One)*2. Specifically, we utilize customer purchase histories (purchase data) from FamilyMart and other customer data held by Data One to provide comprehensive services, from digital ad distribution to verification of advertising effectiveness.

We also enhance marketing impact by displaying advertisements on digital signage (FamilyMartVision) operated by Gate One at FamilyMart stores throughout Japan, essentially promoting products and services at the actual point of purchase. Recently, through purchasing data partnerships with other retailers aside from FamilyMart, we have expanded both the volume and quality of our data, strengthening our position as a retail media platform provider.

*1 A digital advertising distribution company utilizing data possessed by retailers
*2 A media business company that distributes content to digital signages