The 8th Division Company is engaged in business development in the retail media field*3, together with FamilyMart Co., Ltd. (FM), Data One Corp. (DO)*1, and Gate One Corp. (GO)*2,
We are also working to expand and enhance one of the largest retail media networks in Japan, built in cooperation with retailers and other partners. By leveraging the strengths of purchase data from FM and partner companies, together with advertising IDs owned by DO, we are developing a comprehensive and unique advertising business as a one-stop service from digital ad distribution to effectiveness verification. We also aim to drive the further evolution of our business by integrating physical and digital assets, through combination with digital signage (FamilyMartVision) installed at FM stores.
In this way we will deliver the information that customers want, when they want it, improve customer experiences, and accelerate the growth of our advertising and media business.

*1 A digital advertising distribution company utilizing data possessed by retailers
*2 A media business company that distributes content to digital signages
*3 Retail media are media and advertising businesses operated by retail businesses using stores and data that they own.