Sustainable Growth Model in First Response Finance

Through an overseas subsidiary, ITOCHU is a 100% shareholder in First Response Finance Ltd. (FRF), which operates a second-hand car loan business. We support FRF in such ways as dispatching a management team and providing funding. With a corporate philosophy of “people, service, and profit,” FRF considers its human resource strategy is the key to sustainable growth. In line with this philosophy, the company is fully committed to recruiting and cultivating human resources from a long-term perspective, as well as to fostering a corporate culture of sincerity and openness to achieve a favorable working environment.
Thanks to the resulting increase in employee motivation and the provision of high-quality services, FRF has established a sustainable growth model that has generated record earnings over nine consecutive years. In recognition of FRF’s achievements, The Sunday Times,
a major UK newspaper, has selected FRF for its “100 Best Companies to Work For Awards”for seven consecutive years.
In addition to FRF, ITOCHU also contributes to the development of local communities by building financial businesses that meet customers’ financial needs in Asia, where the middle income group is growing.