Brand marketing area

Expanding beyond the clothing sector into an entire area of lifestyle categories


Having long led the industry as a pioneer in the brand business, ITOCHU has rolled out an array of famous brands in Japan and overseas markets centered on Asia. We are proud to be the industry leader in this business area, and capitalizing on our unique marketing capabilities, we have built complex business models consisting of not only an importing business but also a license business, the production of branded products that we handle, the acquisition of trademarks, M&A activities and participation in management.
In addition to a wide variety of brands such as luxury, casual and sport brands, we handle numerous brands relating to shoes, bags, accessories and many other brands in the entire area of lifestyle categories. Together with more than 200 sub-licensees and distributors, we are striving to maximize the value of brands in the global market.