ITOCHU operates European Tyre Enterprise Limited (ETEL) and the Kwik Fit Group, which is based in the United Kingdom and in the Netherlands and operates as Europe's largest tire retailer, Stapleton's (Tyre Services) Ltd, the largest tire wholesaler in the UK, and Murfitts, the largest tire collection and processing operator in the UK. Based on its tire distribution network that stretches across the UK, ITOCHU is working to continuously strengthen its sales network. ITOCHU is committed to the sustainability of the entire tire supply chain through its efforts to collect waste tires to reduce waste and sell recycled products.